Internal redesign concept. Public facts sourced from whitelabelcoffee.nl.
Shop Cafes Subscription Wholesale Stories

specialty coffee roasters from amsterdam

A sharper home for the shop, cafes, and roastery story: coffees first, Amsterdam locations close behind, and the chain of quality made easy to enter.

16:00 Public site says webshop orders ship every weekday at 16:00. This redesign makes that purchase cue visible sooner.
Coffee bags, cup, grinder, and beans on a bright roastery table
Product-led first viewportWhite Label's current story is strong; the redesigned opening brings shop intent and cafe intent together immediately.

Current coffees, easier to scan.

The original shop lists origin, process, price, and bag size. This prototype keeps those cues but makes comparison the section's main job.

india

india AA bababudangiri

washed / 250g€14,25
ethiopia

ethiopia uraga

washed / 250g€14,75
rwanda

rwanda gasharu

honey / 250g€16,00
brazil

brazil nossa

natural / 250g€11,25

Shop online, drink in West or Noord, visit the roastery story.

Three Amsterdam anchors.

The current contact section carries valuable details. This layout promotes them as a decision point instead of a footer afterthought.

west

Jan Evertsenstraat 136, Amsterdam

open daily
weekdays 7.30-17.30
weekends 8.00-17.30

zon

Zonneplein 4, Amsterdam

open daily
weekdays 8.00-17.00
weekends 9.00-17.00

roastery

Jan van Breemenstraat 1, Amsterdam

operational
weekdays 9.00-16.00

Quality, openness, and cooperation made visible.

The existing positioning is concise and human. The redesign gives it a more editorial home, then routes interested visitors into stories, wholesale, and subscriptions.

Origin

Story cards can explain producers and countries before the user reaches the blog archive.

Roast

Recent posts about roasting method changes become proof of craft, not hidden reading material.

Chain

Wholesale copy can live beside the values it depends on: trust, openness, advice, equipment, and training.

for the diversity of coffee

A reusable editorial module for origin reports, roaster notes, and partner stories.

subscription

If you like coffee and surprises, make the recurring purchase path visible from the home page instead of treating it as a separate detour.

build a subscription

wholesale

Give cafes, restaurants, offices, and partners a direct route to roastery contact, pricing, advice, and training.

contact roastery

Interactive menu

Coffee menu

Cafe visitors and bean buyers now get concrete choices behind each category.

Espresso

€3

Single or double.

Cappuccino

€3.80

Milk coffee.

Filter coffee

€4

Batch brew.

Google Maps

White Label Coffee on the map

Jan Evertsenstraat 136, Amsterdam

Open in Google Maps